ABCD Camp - Reebok's ABCD Camp

Reebok's ABCD Camp

John Paul Vaccaro (born 23 September 1939 in Trafford, Pennsylvania) is an American former sports marketing executive.

Vaccaro is probably best known for his tenure with Nike, Inc., and signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok.[1] He founded the ABCD All America Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Sebastian Telfair, and LeBron James.[2] Vaccaro organized his first basketball event in 1965 in Pittsburgh.[3]